Gabriel Berger's Analytics & Data Science Blog
Blog
Marketing Mix Modeling
A sophisticated, privacy-first approach to measuring media mix effectiveness.
3 min.
Gabriel Berger
Why you under-spend TOFU channels
...and how to fix your attribution stack.
In 2026 we can no longer pretend that simple click-based attribution is enough to evaluate real ROI / ROAS and correct budget allocation. Let us compare what possibilities and tools exist and how to use or not use them.
5 min.
Gabriel Berger