Gabriel Berger's Analytics & Data Science Blog
Blog
Marketing Mix Modeling
A sophisticated, privacy-first approach to measuring media mix effectiveness.
Gabriel Berger
Why you under-spend TOFU channels
...and how to fix your attribution stack.
In 2026 we can no longer pretend that simple click-based attribution is enough to evaluate real ROI / ROAS and correct budget allocation. Let us compare what possibilities and tools exist and how to use or not use them.
Gabriel Berger
Projects
SaaS focused on data science, marketing analytics & generative engine optimization (AI SEO)
Alpue GEO
Generative Engine Optimization
Measure and improve brand visibility inside LLMs like ChatGPT, Gemini, Claude, and Copilot.
Meanbit
Marketing Mix Modeling
Privacy first MMM platform helping marketers reallocate budgets, optimize revenue, and measure true cross-channel impact.
Alpue Social
Influencer Monitoring
Analyze influencer audiences beyond follower counts. Benchmark, report, and evaluate influencer performance.